1. Tenders and Credibility
  2. Infinity of the word I’m not supposed to say loud
  3. Good divorce is better than a lousy marriage
  4. However a small line
  5. About the blind texts almost
  6. It is a paradisematic country
  7. The lights divided
  8. The coast of the Semantics
  9. Supplies it with the necessary
  10. Made open likeness
  11. She hasn’t been rewritten
  12. Dragged her into their agency
  13. Had grass morning
  14. Where they abused her
  15. Nothing the copy said could
  16. Heaven it in so upon so life
  17. Said could convince her and
  18. Around and return to its own
  19. Plants are noticed by me
  20. Simple and regular than
  21. Replenish itself
  22. Came from it would have been
  23. Pityful a rethoric ques
  24. If several languages coalesce
  25. When I hear the buzz
  26. Spirit gathered divided
  27. Cattle i green first good
  28. Pronunciation more common
  29. She reached the first hills
  30. To achieve this it would be necessary
  31. I neglect my talents
  32. She packed her seven versalia
  33. Appear she’d also seed
  34. Heaven and earth seem
  35. The blind texts it is an almost
  36. I should be incapable
  37. Evening be whose seasons
  38. Plants are noticed by me
  39. That it might be the mirror
  40. Don’t Walk On Our Grass
  41. Their pronunciation and their most
  42. Unknown plants are noticed
  43. Grammar resulting language
  44. It is a paradisematic country
  45. World among the stalks
  46. Tuesday Morning
  47. A Man Drowned In Memory
  48. Onboarding for New Hires – The time that makes or breaks them
  49. Short-term Hiring – A crisis or an opportunity?
  50. Strategic planning for maximum performance and ROI – How will your employees know, buy in and deliver
  51. Selection Interview – May the Best Candidate Join Your Organisation
  52. Oh, Jenny. Did Five Years Fly By?
  53. Then they are still using her
  54. Could refuse to pay expensive
  55. Could impress upon paper
  56. Morning Thoughts
  57. Her for their projects again
  58. Heaven and earth seem
  59. We Deserve Better
  60. Where it came from it
  61. Constitution
  62. When darkness overspreads
  63. Then she continued her way
  64. Theft on a Grand Scale
  65. My soul is the mirror
  66. Into the belt and made
  67. The breath of that universal love
  68. Your Business Objectives: Set Them, Meet Them, Beat Them
  69. Of Language and Love
  70. Remebering Tumusiime Rushegye
  71. Star and Billy
  72. Being Blocked By @KCCAUG, @KCCAED and the rest of KCCA
  73. Born of a Rock
  74. Anything and Nothing, Really
  75. Hire and Fire – Management Reality; How is staff turnover affecting the workplace
  76. No, I Don’t Believe In You
  77. Tenders
  78. The other day I drove through Zziru
  79. Advertising Wife
  80. Somewhat Strange
  81. Beware of this when you hire your next ad guru
  82. Creative Director – What Animal Is This?
  83. Advertising Scene in Uganda – Highlights
  84. It’s That Simple
  85. Passion, Motivation, Team Integration – How To Get People to Open Up, Style Up and Step Up
  86. First, Break All the Rules – What the World’s Greatest Managers Do Differently
  87. Business Model Generation
  88. Bold – How to Be Brave in Business and Win
  89. Thus Flied Away Life
  90. Facebook Friend Insist – Turned Bad
  91. I Am Vince
  92. Is Your Latest Recruit Fit For the Job At Hand
  93. Fishermen on Lake Victoria
  94. Unconfused Mind
  95. #CancerUG Alex Mulamba dies
  96. Amama’s Diction and People’s Funny Reactions
  97. #9 vs Obama Challenge
  98. The Ugandan Workforce – A Challenge to Employees and Managers Alike
  99. Sequence of seven in 140 characters
  100. Pesma bezimena – A Poem With No Name
  101. Things I Learnt from Pumpkin
  102. Understanding What Infidelity Does
  103. We are Developing World with Manhattan Prices
  104. In Love, Loving, Loved
  105. The War Is Real
  106. When Montenegro Declared War on Japan
  107. An Update on Mediation at Commercial Court, Closed Today
  108. What Clients Want From an Ad Agency?
  109. Time to rethink the things we do #CancerUG
  110. Rainy Season
  111. Why folding your trouser leg can bring misery of catastrophic proportions
  112. Gypsy-orange
  113. #CancerUG – simple thoughts but let us start
  114. Little Treasures, Rediscovered
  115. I’ll make you a deal.
  116. The days I left in the past
  117. Road to Home
  118. Loved by the Darkness, 1996
  119. A tribute to Rosemary and the legacy her passing has the opportunity to create
  120. Damn it!
  121. When it rains, it kills.
  122. Kao da ne znam – As if I don’t know
  123. The War is Real!
  124. Joan. Gone Too Soon.
  125. The Story With No End
  126. Inspired by Technology – My impressions of entries into 2014 ACIA Awards
  127. To The Pompous Little Dimwit
  128. Blood-green ……. Krvavo zeleno
  129. A message to my stupid girlfriend (or potentially at least half a dozen of them)
  130. Randomness of rain, when I least need it.
  131. Soul
  132. For Kelley
  133. Little Clicking Noises
  134. Walk Alone
  135. It is Grover Washington
  136. Angry
  137. Of The Desert
  138. When I Go To Sleep
  139. Never Fall In Love With A Liar
  140. In The Village Of My Ancestors – by Vasko Popa
Tuesday, November 19, 2019
  1. Tenders and Credibility
  2. Infinity of the word I’m not supposed to say loud
  3. Good divorce is better than a lousy marriage
  4. However a small line
  5. About the blind texts almost
  6. It is a paradisematic country
  7. The lights divided
  8. The coast of the Semantics
  9. Supplies it with the necessary
  10. Made open likeness
  11. She hasn’t been rewritten
  12. Dragged her into their agency
  13. Had grass morning
  14. Where they abused her
  15. Nothing the copy said could
  16. Heaven it in so upon so life
  17. Said could convince her and
  18. Around and return to its own
  19. Plants are noticed by me
  20. Simple and regular than
  21. Replenish itself
  22. Came from it would have been
  23. Pityful a rethoric ques
  24. If several languages coalesce
  25. When I hear the buzz
  26. Spirit gathered divided
  27. Cattle i green first good
  28. Pronunciation more common
  29. She reached the first hills
  30. To achieve this it would be necessary
  31. I neglect my talents
  32. She packed her seven versalia
  33. Appear she’d also seed
  34. Heaven and earth seem
  35. The blind texts it is an almost
  36. I should be incapable
  37. Evening be whose seasons
  38. Plants are noticed by me
  39. That it might be the mirror
  40. Don’t Walk On Our Grass
  41. Their pronunciation and their most
  42. Unknown plants are noticed
  43. Grammar resulting language
  44. It is a paradisematic country
  45. World among the stalks
  46. Tuesday Morning
  47. A Man Drowned In Memory
  48. Onboarding for New Hires – The time that makes or breaks them
  49. Short-term Hiring – A crisis or an opportunity?
  50. Strategic planning for maximum performance and ROI – How will your employees know, buy in and deliver
  51. Selection Interview – May the Best Candidate Join Your Organisation
  52. Oh, Jenny. Did Five Years Fly By?
  53. Then they are still using her
  54. Could refuse to pay expensive
  55. Could impress upon paper
  56. Morning Thoughts
  57. Her for their projects again
  58. Heaven and earth seem
  59. We Deserve Better
  60. Where it came from it
  61. Constitution
  62. When darkness overspreads
  63. Then she continued her way
  64. Theft on a Grand Scale
  65. My soul is the mirror
  66. Into the belt and made
  67. The breath of that universal love
  68. Your Business Objectives: Set Them, Meet Them, Beat Them
  69. Of Language and Love
  70. Remebering Tumusiime Rushegye
  71. Star and Billy
  72. Being Blocked By @KCCAUG, @KCCAED and the rest of KCCA
  73. Born of a Rock
  74. Anything and Nothing, Really
  75. Hire and Fire – Management Reality; How is staff turnover affecting the workplace
  76. No, I Don’t Believe In You
  77. Tenders
  78. The other day I drove through Zziru
  79. Advertising Wife
  80. Somewhat Strange
  81. Beware of this when you hire your next ad guru
  82. Creative Director – What Animal Is This?
  83. Advertising Scene in Uganda – Highlights
  84. It’s That Simple
  85. Passion, Motivation, Team Integration – How To Get People to Open Up, Style Up and Step Up
  86. First, Break All the Rules – What the World’s Greatest Managers Do Differently
  87. Business Model Generation
  88. Bold – How to Be Brave in Business and Win
  89. Thus Flied Away Life
  90. Facebook Friend Insist – Turned Bad
  91. I Am Vince
  92. Is Your Latest Recruit Fit For the Job At Hand
  93. Fishermen on Lake Victoria
  94. Unconfused Mind
  95. #CancerUG Alex Mulamba dies
  96. Amama’s Diction and People’s Funny Reactions
  97. #9 vs Obama Challenge
  98. The Ugandan Workforce – A Challenge to Employees and Managers Alike
  99. Sequence of seven in 140 characters
  100. Pesma bezimena – A Poem With No Name
  101. Things I Learnt from Pumpkin
  102. Understanding What Infidelity Does
  103. We are Developing World with Manhattan Prices
  104. In Love, Loving, Loved
  105. The War Is Real
  106. When Montenegro Declared War on Japan
  107. An Update on Mediation at Commercial Court, Closed Today
  108. What Clients Want From an Ad Agency?
  109. Time to rethink the things we do #CancerUG
  110. Rainy Season
  111. Why folding your trouser leg can bring misery of catastrophic proportions
  112. Gypsy-orange
  113. #CancerUG – simple thoughts but let us start
  114. Little Treasures, Rediscovered
  115. I’ll make you a deal.
  116. The days I left in the past
  117. Road to Home
  118. Loved by the Darkness, 1996
  119. A tribute to Rosemary and the legacy her passing has the opportunity to create
  120. Damn it!
  121. When it rains, it kills.
  122. Kao da ne znam – As if I don’t know
  123. The War is Real!
  124. Joan. Gone Too Soon.
  125. The Story With No End
  126. Inspired by Technology – My impressions of entries into 2014 ACIA Awards
  127. To The Pompous Little Dimwit
  128. Blood-green ……. Krvavo zeleno
  129. A message to my stupid girlfriend (or potentially at least half a dozen of them)
  130. Randomness of rain, when I least need it.
  131. Soul
  132. For Kelley
  133. Little Clicking Noises
  134. Walk Alone
  135. It is Grover Washington
  136. Angry
  137. Of The Desert
  138. When I Go To Sleep
  139. Never Fall In Love With A Liar
  140. In The Village Of My Ancestors – by Vasko Popa

This is the eternal million-dollar question that many agencies are breaking their best heads on. I’ll start by defining the client first because there are clients and clients, and my story will address a very rare breed.

Client I talk about here is an international company or a high-profile individual. As they have many things in common, I will simply write client, meaning either. Client is focused on success and knows that his success will be joint effort, a combination of best practices in product development, brand and image management, research, sourcing, employee management, business development and a whole set of other activities, advertising and PR playing just a small part of it. Client also understands that he has to pay the fee for your work, and this is never in dispute. Client is the upright figure, respectful of law, cognizant of good governance practices and not on the take. Practically, a rare bird.

Certainly not the most important part of it, for what I have seen in my career. We, the advertising people, want to make ourselves into such grand magicians and problem solvers that unfortunately, some clients believe us. But not the client I’m talking about. This client sees and cuts through bullshit because he wants value from the agency.

In fact, everyone wants value in everything. Value is easily quantifiable in the currency of what is desired. In advertising we often talk of ROI but I doubt we even know where to begin measuring it. And I can now dive into this theoretical talk except that I have no intention of making this into a big, fat, pompous, “I know it all” story. IMG_0017

Client wants a strong agency.

This must be well-reflected in the agency’s structure. Solid structure with clear lines of deployment, clear management structure, a team that’s well-integrated, works well together and delivers results. Client wants to see years of togetherness and solid CVs, credentials, examples of brilliance and wit, evidence of living like one organism.

Client wants to understand what the agency can do for brands. It is not enough to put a portfolio together with your best foot forward. Demonstrate how you have moved the bottom-line of client X from spot A to spot B. How did you start building his brand? Where did you take his brand? Any example you give is your opportunity to demonstrate your ability. Do not waste your time on cropping pretty pictures, waste your time on numbers and totals.

Client wants to see how well you understand his target audience. Do you recognise his consumer, can you describe that consumer, do you enter inside the mind of the consumer and are you able to speak the same language with the consumer. Client knows the old one: “Consumer is not an idiot, she’s your wife” and he does not settle for fair, good or average work. Do your research, crack the consumer enigma, provide valuable insights and you will be valuable to the client.

Client wants to know that you know what his competitors are doing. How are you going to keep an eye on the whole industry depends on your abilities, connections, bank account. But you must be able to know the basics in order to see what works and what doesn’t for your client’s competitors, because you will be competing in the same market for the same share of the cake.

Client wants to feel that he will have the least amount of headache with your agency. You need to demonstrate that you can plug all the bullet-holes on the water drum for your client. Servicing, reporting, project management, efficiency, planning, execution – these are all the elements of comfort that you have to provide to the client. Many more, of course, these are just the key bits.

Client wants the big picture and cost-efficiency on details. Can you provide overall strategy with confidence that you will implement on budget, on time, consistently delivering quality work and saving costs at the same time? That is the catch that we often neglect to pay attention to. I am sure most agencies do this, and more, but forget to quantify savings in therms of money and in terms of time saved to the client.

Client has the need to communicate in a multi-platform environment and wants assurance that the agency can handle 360 degrees. Demonstrate this ability on successful examples, not in theory.

Finally, client wants to work with people of integrity. Believe it or not, this is extremely important. If you can demonstrate your working principles and ethics and show how all that makes you a better, more productive, more focused and honest team, you may just be the right choice for the client. Because ultimately, we want to work with people who are like us, we want to be able to leave work together and have a pint, have a conversation that is building friendship for the years to come.IMG_0015

Important: build a relationship from the start. Demonstrate genuine interest in understanding the client, his requirements, needs. More importantly, even, demonstrate keen interest in understanding the finesses of your client’s business so you can grasp where his decisions come from and also anticipate some of those decisions, giving yourself time and space to preempt new campaigns with amazing work and plans.

Finally, it is a learning and exciting process so exchange ideas, share your insights, challenge the usual and provide alternative thinking.

This is not a textbook, just a bunch of notes, take everything with a pinch of salt and add your own spices. But don’t compromise on two things: never serve bullshit to your client and your integrity is not for sale.

 

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