1. Tenders and Credibility
  2. Infinity of the word I’m not supposed to say loud
  3. Good divorce is better than a lousy marriage
  4. However a small line
  5. About the blind texts almost
  6. It is a paradisematic country
  7. The lights divided
  8. The coast of the Semantics
  9. Supplies it with the necessary
  10. Made open likeness
  11. She hasn’t been rewritten
  12. Dragged her into their agency
  13. Had grass morning
  14. Where they abused her
  15. Nothing the copy said could
  16. Heaven it in so upon so life
  17. Said could convince her and
  18. Around and return to its own
  19. Plants are noticed by me
  20. Simple and regular than
  21. Replenish itself
  22. Came from it would have been
  23. Pityful a rethoric ques
  24. If several languages coalesce
  25. When I hear the buzz
  26. Spirit gathered divided
  27. Cattle i green first good
  28. Pronunciation more common
  29. She reached the first hills
  30. To achieve this it would be necessary
  31. I neglect my talents
  32. She packed her seven versalia
  33. Appear she’d also seed
  34. Heaven and earth seem
  35. The blind texts it is an almost
  36. I should be incapable
  37. Evening be whose seasons
  38. Plants are noticed by me
  39. That it might be the mirror
  40. Don’t Walk On Our Grass
  41. Their pronunciation and their most
  42. Unknown plants are noticed
  43. Grammar resulting language
  44. It is a paradisematic country
  45. World among the stalks
  46. Tuesday Morning
  47. A Man Drowned In Memory
  48. Onboarding for New Hires – The time that makes or breaks them
  49. Short-term Hiring – A crisis or an opportunity?
  50. Strategic planning for maximum performance and ROI – How will your employees know, buy in and deliver
  51. Selection Interview – May the Best Candidate Join Your Organisation
  52. Oh, Jenny. Did Five Years Fly By?
  53. Then they are still using her
  54. Could refuse to pay expensive
  55. Could impress upon paper
  56. Morning Thoughts
  57. Her for their projects again
  58. Heaven and earth seem
  59. We Deserve Better
  60. Where it came from it
  61. Constitution
  62. When darkness overspreads
  63. Then she continued her way
  64. Theft on a Grand Scale
  65. My soul is the mirror
  66. Into the belt and made
  67. The breath of that universal love
  68. Your Business Objectives: Set Them, Meet Them, Beat Them
  69. Of Language and Love
  70. Remebering Tumusiime Rushegye
  71. Star and Billy
  72. Being Blocked By @KCCAUG, @KCCAED and the rest of KCCA
  73. Born of a Rock
  74. Anything and Nothing, Really
  75. Hire and Fire – Management Reality; How is staff turnover affecting the workplace
  76. No, I Don’t Believe In You
  77. Tenders
  78. The other day I drove through Zziru
  79. Advertising Wife
  80. Somewhat Strange
  81. Beware of this when you hire your next ad guru
  82. Creative Director – What Animal Is This?
  83. Advertising Scene in Uganda – Highlights
  84. It’s That Simple
  85. Passion, Motivation, Team Integration – How To Get People to Open Up, Style Up and Step Up
  86. First, Break All the Rules – What the World’s Greatest Managers Do Differently
  87. Business Model Generation
  88. Bold – How to Be Brave in Business and Win
  89. Thus Flied Away Life
  90. Facebook Friend Insist – Turned Bad
  91. I Am Vince
  92. Is Your Latest Recruit Fit For the Job At Hand
  93. Fishermen on Lake Victoria
  94. Unconfused Mind
  95. #CancerUG Alex Mulamba dies
  96. Amama’s Diction and People’s Funny Reactions
  97. #9 vs Obama Challenge
  98. The Ugandan Workforce – A Challenge to Employees and Managers Alike
  99. Sequence of seven in 140 characters
  100. Pesma bezimena – A Poem With No Name
  101. Things I Learnt from Pumpkin
  102. Understanding What Infidelity Does
  103. We are Developing World with Manhattan Prices
  104. In Love, Loving, Loved
  105. The War Is Real
  106. When Montenegro Declared War on Japan
  107. An Update on Mediation at Commercial Court, Closed Today
  108. What Clients Want From an Ad Agency?
  109. Time to rethink the things we do #CancerUG
  110. Rainy Season
  111. Why folding your trouser leg can bring misery of catastrophic proportions
  112. Gypsy-orange
  113. #CancerUG – simple thoughts but let us start
  114. Little Treasures, Rediscovered
  115. I’ll make you a deal.
  116. The days I left in the past
  117. Road to Home
  118. Loved by the Darkness, 1996
  119. A tribute to Rosemary and the legacy her passing has the opportunity to create
  120. Damn it!
  121. When it rains, it kills.
  122. Kao da ne znam – As if I don’t know
  123. The War is Real!
  124. Joan. Gone Too Soon.
  125. The Story With No End
  126. Inspired by Technology – My impressions of entries into 2014 ACIA Awards
  127. To The Pompous Little Dimwit
  128. Blood-green ……. Krvavo zeleno
  129. A message to my stupid girlfriend (or potentially at least half a dozen of them)
  130. Randomness of rain, when I least need it.
  131. Soul
  132. For Kelley
  133. Little Clicking Noises
  134. Walk Alone
  135. It is Grover Washington
  136. Angry
  137. Of The Desert
  138. When I Go To Sleep
  139. Never Fall In Love With A Liar
  140. In The Village Of My Ancestors – by Vasko Popa
Tuesday, November 19, 2019
  1. Tenders and Credibility
  2. Infinity of the word I’m not supposed to say loud
  3. Good divorce is better than a lousy marriage
  4. However a small line
  5. About the blind texts almost
  6. It is a paradisematic country
  7. The lights divided
  8. The coast of the Semantics
  9. Supplies it with the necessary
  10. Made open likeness
  11. She hasn’t been rewritten
  12. Dragged her into their agency
  13. Had grass morning
  14. Where they abused her
  15. Nothing the copy said could
  16. Heaven it in so upon so life
  17. Said could convince her and
  18. Around and return to its own
  19. Plants are noticed by me
  20. Simple and regular than
  21. Replenish itself
  22. Came from it would have been
  23. Pityful a rethoric ques
  24. If several languages coalesce
  25. When I hear the buzz
  26. Spirit gathered divided
  27. Cattle i green first good
  28. Pronunciation more common
  29. She reached the first hills
  30. To achieve this it would be necessary
  31. I neglect my talents
  32. She packed her seven versalia
  33. Appear she’d also seed
  34. Heaven and earth seem
  35. The blind texts it is an almost
  36. I should be incapable
  37. Evening be whose seasons
  38. Plants are noticed by me
  39. That it might be the mirror
  40. Don’t Walk On Our Grass
  41. Their pronunciation and their most
  42. Unknown plants are noticed
  43. Grammar resulting language
  44. It is a paradisematic country
  45. World among the stalks
  46. Tuesday Morning
  47. A Man Drowned In Memory
  48. Onboarding for New Hires – The time that makes or breaks them
  49. Short-term Hiring – A crisis or an opportunity?
  50. Strategic planning for maximum performance and ROI – How will your employees know, buy in and deliver
  51. Selection Interview – May the Best Candidate Join Your Organisation
  52. Oh, Jenny. Did Five Years Fly By?
  53. Then they are still using her
  54. Could refuse to pay expensive
  55. Could impress upon paper
  56. Morning Thoughts
  57. Her for their projects again
  58. Heaven and earth seem
  59. We Deserve Better
  60. Where it came from it
  61. Constitution
  62. When darkness overspreads
  63. Then she continued her way
  64. Theft on a Grand Scale
  65. My soul is the mirror
  66. Into the belt and made
  67. The breath of that universal love
  68. Your Business Objectives: Set Them, Meet Them, Beat Them
  69. Of Language and Love
  70. Remebering Tumusiime Rushegye
  71. Star and Billy
  72. Being Blocked By @KCCAUG, @KCCAED and the rest of KCCA
  73. Born of a Rock
  74. Anything and Nothing, Really
  75. Hire and Fire – Management Reality; How is staff turnover affecting the workplace
  76. No, I Don’t Believe In You
  77. Tenders
  78. The other day I drove through Zziru
  79. Advertising Wife
  80. Somewhat Strange
  81. Beware of this when you hire your next ad guru
  82. Creative Director – What Animal Is This?
  83. Advertising Scene in Uganda – Highlights
  84. It’s That Simple
  85. Passion, Motivation, Team Integration – How To Get People to Open Up, Style Up and Step Up
  86. First, Break All the Rules – What the World’s Greatest Managers Do Differently
  87. Business Model Generation
  88. Bold – How to Be Brave in Business and Win
  89. Thus Flied Away Life
  90. Facebook Friend Insist – Turned Bad
  91. I Am Vince
  92. Is Your Latest Recruit Fit For the Job At Hand
  93. Fishermen on Lake Victoria
  94. Unconfused Mind
  95. #CancerUG Alex Mulamba dies
  96. Amama’s Diction and People’s Funny Reactions
  97. #9 vs Obama Challenge
  98. The Ugandan Workforce – A Challenge to Employees and Managers Alike
  99. Sequence of seven in 140 characters
  100. Pesma bezimena – A Poem With No Name
  101. Things I Learnt from Pumpkin
  102. Understanding What Infidelity Does
  103. We are Developing World with Manhattan Prices
  104. In Love, Loving, Loved
  105. The War Is Real
  106. When Montenegro Declared War on Japan
  107. An Update on Mediation at Commercial Court, Closed Today
  108. What Clients Want From an Ad Agency?
  109. Time to rethink the things we do #CancerUG
  110. Rainy Season
  111. Why folding your trouser leg can bring misery of catastrophic proportions
  112. Gypsy-orange
  113. #CancerUG – simple thoughts but let us start
  114. Little Treasures, Rediscovered
  115. I’ll make you a deal.
  116. The days I left in the past
  117. Road to Home
  118. Loved by the Darkness, 1996
  119. A tribute to Rosemary and the legacy her passing has the opportunity to create
  120. Damn it!
  121. When it rains, it kills.
  122. Kao da ne znam – As if I don’t know
  123. The War is Real!
  124. Joan. Gone Too Soon.
  125. The Story With No End
  126. Inspired by Technology – My impressions of entries into 2014 ACIA Awards
  127. To The Pompous Little Dimwit
  128. Blood-green ……. Krvavo zeleno
  129. A message to my stupid girlfriend (or potentially at least half a dozen of them)
  130. Randomness of rain, when I least need it.
  131. Soul
  132. For Kelley
  133. Little Clicking Noises
  134. Walk Alone
  135. It is Grover Washington
  136. Angry
  137. Of The Desert
  138. When I Go To Sleep
  139. Never Fall In Love With A Liar
  140. In The Village Of My Ancestors – by Vasko Popa

I posted a tweet that reads like this: “First thing that stands in Amama’s way is diction. I’m struggling to understand him.”

I was at the dentist’s, alone in the waiting room, TV was four metres away from me, Amama was on and I was struggling. Truly struggling.

First thing that came to mind is that he never had any public speaking/diction classes. He did not have to, he was on the inside, moving through the ranks, he was the guy. We had to listen to him and pretend we understood by default. His position was not under threat, he did not need to convince the whole country at the time that he should be the MP for Kinkizi West and neither was it the country population’s decision to make him Minister of State for Defence, Minister of State for Regional Cooperation, Attorney General and Minister of Justice, Minister of Defence, Minister of Security and Prime Minister.

But he’s on the outside now. He’s on his own. And he wants to be our next President. Time to get all his ducks in a row.

First, most Ugandans never saw him up close. Never had a chance to interact with him. He wasn’t very popular when he made some decisions in the past and that will be aptly used against him in the few months to come, before the election day. I have no doubt that he’s a nice guy, I have no doubt he can deliver on everything he’s talking about. But I have a very basic problem, which is – to understand him when he’s talking.

Diction is one of the most important elements of public speaking. There is a reason why actors go to school for years on end. To have a perfect hold on body language, emotion, speech – takes years of practice. Amama did not need that at all, until now. And in my opinion, he needs diction/elocution classes more than anything.

The reason I detest Kizza Besigye when he speaks is that he delivers facial expressions and body language that are just – ugly. The way his voice goes to high pitch, almost squeak, when he’s upset or trying to make a point, reminds me of the over-accentuated CBS Katto Lubwama comedy skits. And little wonder Lubwama wants to be a politician too. This is, in a way, a generic speaking style that I can nickname ‘Tamale-Mirundiism’ – unnecessarily loud, overdone in gestures, grimaces, squeakiness and all in all – producing a certain cheap and uncultured look.

In sales profession, for example, how you look like and present yourself visually contributes to 60% of the positive opinion a buyer forms about you. 30% is attributed to the tone of your voice, the way you articulate what you are saying, the melody of your voice, intonation, the way you accentuate particular words and so on. Only ten percent of the positive opinion about a salesman is formed based on what he actually has to say. Amama has the looks so huge part of the job is done. He has the content, I have no doubt. But what he has to work on is diction or, as George Bankole puts it, elocution.

I had many opportunities to explain this before, especially whenever I trained TV presenters in the past. How you stand, breathe, where you inhale in the sentence, how much air you take in – these are the basic building blocks of excellent diction. The way you hold your head in relation to your body, how stretched are your vocal cords, how much air your lungs can hold – define the capacity of your voice to sustain expressing a sentence as and way you want it.

Shape of the mouth, teeth, how tongue relates to the palate, teeth, lips when saying words – all attribute to the speaking excellence. And where we are not excellent, we need to know how to improve and how to take control.

Most people just speak. And they speak the way they do, and nobody really cares how it comes out. But a public figure and an aspiring presidential candidate, right out of the wraps of safety and security of NRM where he successfully played a major part in our government in the past – has to watch his words. In more ways than one.

What Amama has to be aware of is that his pronunciation, although good, gets lost in the voice itself. His voice is not exciting because he speaks in a very flat way. Words in his sentences are either wrongly accentuated or all parts of the sentence have equal importance. He is over-composed, over-rehearsed, too rigid and he rarely smiles. All these elements make him look uncomfortable. How do you vote for an uncomfortable President-to-be?

There’s only one message that I wanted to send all along: Amama has to work on his diction. Diction is his speaking style that encompasses all the rest – tone, volume, intonation, body language, grimacing, gestures etc. He needs all tools available to him to be captivating, believable, engaging and so on. He needs to convince me to vote for him and If I can’t get what he’s saying he will fail – with me and many others.

Every vote counts, for M7, Amama, anyone else. If I want to understand him, I have to be close, TV volume up and I have to watch his lips intently. If he speaks during a public rally, quite a few people who are far away from the loudspeakers will not understand him. Visually impaired, people with wax in their ears – they will fail to hear and understand. Result: huge attendance for his rallies, little to take home in terms of convinced voters.

All this can be corrected with a few hours of coaching and a couple of weeks of exercise. Amama can be an excellent speaker, potential is certainly there but if he doesn’t take this seriously he will have only himself to blame. Speaking to be clearly understood is his huge obligation to all citizens of Uganda in these interesting times.

Finally – a message to overly excited people on Twitter who think they should hammer me on the head: read the dictionary more often than never, be open to learning a new word a day, know that one word can mean different things and – no need to be too smart with me. I’m not that smart after all.

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