1. Tenders and Credibility
  2. Infinity of the word I’m not supposed to say loud
  3. Good divorce is better than a lousy marriage
  4. However a small line
  5. About the blind texts almost
  6. It is a paradisematic country
  7. The lights divided
  8. The coast of the Semantics
  9. Supplies it with the necessary
  10. Made open likeness
  11. She hasn’t been rewritten
  12. Dragged her into their agency
  13. Had grass morning
  14. Where they abused her
  15. Nothing the copy said could
  16. Heaven it in so upon so life
  17. Said could convince her and
  18. Around and return to its own
  19. Plants are noticed by me
  20. Simple and regular than
  21. Replenish itself
  22. Came from it would have been
  23. Pityful a rethoric ques
  24. If several languages coalesce
  25. When I hear the buzz
  26. Spirit gathered divided
  27. Cattle i green first good
  28. Pronunciation more common
  29. She reached the first hills
  30. To achieve this it would be necessary
  31. I neglect my talents
  32. She packed her seven versalia
  33. Appear she’d also seed
  34. Heaven and earth seem
  35. The blind texts it is an almost
  36. I should be incapable
  37. Evening be whose seasons
  38. Plants are noticed by me
  39. That it might be the mirror
  40. Don’t Walk On Our Grass
  41. Their pronunciation and their most
  42. Unknown plants are noticed
  43. Grammar resulting language
  44. It is a paradisematic country
  45. World among the stalks
  46. Tuesday Morning
  47. A Man Drowned In Memory
  48. Onboarding for New Hires – The time that makes or breaks them
  49. Short-term Hiring – A crisis or an opportunity?
  50. Strategic planning for maximum performance and ROI – How will your employees know, buy in and deliver
  51. Selection Interview – May the Best Candidate Join Your Organisation
  52. Oh, Jenny. Did Five Years Fly By?
  53. Then they are still using her
  54. Could refuse to pay expensive
  55. Could impress upon paper
  56. Morning Thoughts
  57. Her for their projects again
  58. Heaven and earth seem
  59. We Deserve Better
  60. Where it came from it
  61. Constitution
  62. When darkness overspreads
  63. Then she continued her way
  64. Theft on a Grand Scale
  65. My soul is the mirror
  66. Into the belt and made
  67. The breath of that universal love
  68. Your Business Objectives: Set Them, Meet Them, Beat Them
  69. Of Language and Love
  70. Remebering Tumusiime Rushegye
  71. Star and Billy
  72. Being Blocked By @KCCAUG, @KCCAED and the rest of KCCA
  73. Born of a Rock
  74. Anything and Nothing, Really
  75. Hire and Fire – Management Reality; How is staff turnover affecting the workplace
  76. No, I Don’t Believe In You
  77. Tenders
  78. The other day I drove through Zziru
  79. Advertising Wife
  80. Somewhat Strange
  81. Beware of this when you hire your next ad guru
  82. Creative Director – What Animal Is This?
  83. Advertising Scene in Uganda – Highlights
  84. It’s That Simple
  85. Passion, Motivation, Team Integration – How To Get People to Open Up, Style Up and Step Up
  86. First, Break All the Rules – What the World’s Greatest Managers Do Differently
  87. Business Model Generation
  88. Bold – How to Be Brave in Business and Win
  89. Thus Flied Away Life
  90. Facebook Friend Insist – Turned Bad
  91. I Am Vince
  92. Is Your Latest Recruit Fit For the Job At Hand
  93. Fishermen on Lake Victoria
  94. Unconfused Mind
  95. #CancerUG Alex Mulamba dies
  96. Amama’s Diction and People’s Funny Reactions
  97. #9 vs Obama Challenge
  98. The Ugandan Workforce – A Challenge to Employees and Managers Alike
  99. Sequence of seven in 140 characters
  100. Pesma bezimena – A Poem With No Name
  101. Things I Learnt from Pumpkin
  102. Understanding What Infidelity Does
  103. We are Developing World with Manhattan Prices
  104. In Love, Loving, Loved
  105. The War Is Real
  106. When Montenegro Declared War on Japan
  107. An Update on Mediation at Commercial Court, Closed Today
  108. What Clients Want From an Ad Agency?
  109. Time to rethink the things we do #CancerUG
  110. Rainy Season
  111. Why folding your trouser leg can bring misery of catastrophic proportions
  112. Gypsy-orange
  113. #CancerUG – simple thoughts but let us start
  114. Little Treasures, Rediscovered
  115. I’ll make you a deal.
  116. The days I left in the past
  117. Road to Home
  118. Loved by the Darkness, 1996
  119. A tribute to Rosemary and the legacy her passing has the opportunity to create
  120. Damn it!
  121. When it rains, it kills.
  122. Kao da ne znam – As if I don’t know
  123. The War is Real!
  124. Joan. Gone Too Soon.
  125. The Story With No End
  126. Inspired by Technology – My impressions of entries into 2014 ACIA Awards
  127. To The Pompous Little Dimwit
  128. Blood-green ……. Krvavo zeleno
  129. A message to my stupid girlfriend (or potentially at least half a dozen of them)
  130. Randomness of rain, when I least need it.
  131. Soul
  132. For Kelley
  133. Little Clicking Noises
  134. Walk Alone
  135. It is Grover Washington
  136. Angry
  137. Of The Desert
  138. When I Go To Sleep
  139. Never Fall In Love With A Liar
  140. In The Village Of My Ancestors – by Vasko Popa
Sunday, August 18, 2019
  1. Tenders and Credibility
  2. Infinity of the word I’m not supposed to say loud
  3. Good divorce is better than a lousy marriage
  4. However a small line
  5. About the blind texts almost
  6. It is a paradisematic country
  7. The lights divided
  8. The coast of the Semantics
  9. Supplies it with the necessary
  10. Made open likeness
  11. She hasn’t been rewritten
  12. Dragged her into their agency
  13. Had grass morning
  14. Where they abused her
  15. Nothing the copy said could
  16. Heaven it in so upon so life
  17. Said could convince her and
  18. Around and return to its own
  19. Plants are noticed by me
  20. Simple and regular than
  21. Replenish itself
  22. Came from it would have been
  23. Pityful a rethoric ques
  24. If several languages coalesce
  25. When I hear the buzz
  26. Spirit gathered divided
  27. Cattle i green first good
  28. Pronunciation more common
  29. She reached the first hills
  30. To achieve this it would be necessary
  31. I neglect my talents
  32. She packed her seven versalia
  33. Appear she’d also seed
  34. Heaven and earth seem
  35. The blind texts it is an almost
  36. I should be incapable
  37. Evening be whose seasons
  38. Plants are noticed by me
  39. That it might be the mirror
  40. Don’t Walk On Our Grass
  41. Their pronunciation and their most
  42. Unknown plants are noticed
  43. Grammar resulting language
  44. It is a paradisematic country
  45. World among the stalks
  46. Tuesday Morning
  47. A Man Drowned In Memory
  48. Onboarding for New Hires – The time that makes or breaks them
  49. Short-term Hiring – A crisis or an opportunity?
  50. Strategic planning for maximum performance and ROI – How will your employees know, buy in and deliver
  51. Selection Interview – May the Best Candidate Join Your Organisation
  52. Oh, Jenny. Did Five Years Fly By?
  53. Then they are still using her
  54. Could refuse to pay expensive
  55. Could impress upon paper
  56. Morning Thoughts
  57. Her for their projects again
  58. Heaven and earth seem
  59. We Deserve Better
  60. Where it came from it
  61. Constitution
  62. When darkness overspreads
  63. Then she continued her way
  64. Theft on a Grand Scale
  65. My soul is the mirror
  66. Into the belt and made
  67. The breath of that universal love
  68. Your Business Objectives: Set Them, Meet Them, Beat Them
  69. Of Language and Love
  70. Remebering Tumusiime Rushegye
  71. Star and Billy
  72. Being Blocked By @KCCAUG, @KCCAED and the rest of KCCA
  73. Born of a Rock
  74. Anything and Nothing, Really
  75. Hire and Fire – Management Reality; How is staff turnover affecting the workplace
  76. No, I Don’t Believe In You
  77. Tenders
  78. The other day I drove through Zziru
  79. Advertising Wife
  80. Somewhat Strange
  81. Beware of this when you hire your next ad guru
  82. Creative Director – What Animal Is This?
  83. Advertising Scene in Uganda – Highlights
  84. It’s That Simple
  85. Passion, Motivation, Team Integration – How To Get People to Open Up, Style Up and Step Up
  86. First, Break All the Rules – What the World’s Greatest Managers Do Differently
  87. Business Model Generation
  88. Bold – How to Be Brave in Business and Win
  89. Thus Flied Away Life
  90. Facebook Friend Insist – Turned Bad
  91. I Am Vince
  92. Is Your Latest Recruit Fit For the Job At Hand
  93. Fishermen on Lake Victoria
  94. Unconfused Mind
  95. #CancerUG Alex Mulamba dies
  96. Amama’s Diction and People’s Funny Reactions
  97. #9 vs Obama Challenge
  98. The Ugandan Workforce – A Challenge to Employees and Managers Alike
  99. Sequence of seven in 140 characters
  100. Pesma bezimena – A Poem With No Name
  101. Things I Learnt from Pumpkin
  102. Understanding What Infidelity Does
  103. We are Developing World with Manhattan Prices
  104. In Love, Loving, Loved
  105. The War Is Real
  106. When Montenegro Declared War on Japan
  107. An Update on Mediation at Commercial Court, Closed Today
  108. What Clients Want From an Ad Agency?
  109. Time to rethink the things we do #CancerUG
  110. Rainy Season
  111. Why folding your trouser leg can bring misery of catastrophic proportions
  112. Gypsy-orange
  113. #CancerUG – simple thoughts but let us start
  114. Little Treasures, Rediscovered
  115. I’ll make you a deal.
  116. The days I left in the past
  117. Road to Home
  118. Loved by the Darkness, 1996
  119. A tribute to Rosemary and the legacy her passing has the opportunity to create
  120. Damn it!
  121. When it rains, it kills.
  122. Kao da ne znam – As if I don’t know
  123. The War is Real!
  124. Joan. Gone Too Soon.
  125. The Story With No End
  126. Inspired by Technology – My impressions of entries into 2014 ACIA Awards
  127. To The Pompous Little Dimwit
  128. Blood-green ……. Krvavo zeleno
  129. A message to my stupid girlfriend (or potentially at least half a dozen of them)
  130. Randomness of rain, when I least need it.
  131. Soul
  132. For Kelley
  133. Little Clicking Noises
  134. Walk Alone
  135. It is Grover Washington
  136. Angry
  137. Of The Desert
  138. When I Go To Sleep
  139. Never Fall In Love With A Liar
  140. In The Village Of My Ancestors – by Vasko Popa

Key person in advertising agency in charge of its creativity is the Creative Director. We hear about this title all the time and we think various things, luckily the industry had evolved quite a bit so we NOW have a better understanding of what the job entails. Years ago, it was usually the guy who knew some design software and was able to produce some ads for a few clients, and every corner duka agency had someone stitching the title to their name on the business card (that is, if they had one).

In professional reality, Creative Director is a very complex animal. He once started as anything between a DTP, Graphic Designer, junior Copywriter, or arrived from film, animation, web design background. He’s someone who was able to grasp the most knowledge and translate it into most successful designs or copy, that collected most praise by clients and generated most $$$ on clients’ bottom-lines, working under his Creative Director at first, probably assisting Art Director in prepping copy, photos, illustrations for layouts then taking over layout completely, in the role of a junior then senior Art Director and so on.

Creative Director is someone who had spent several years doing the hard work of learning and delivering, then another several years in implementing knowledge into formulations of art, creativity and what has to be said and contained in an artwork. Coaching his juniors now, creating a healthy base for his own progress inside the agency, collaborating, contributing, sharing ideas as an Art Director, taking charge of one or few accounts, delivering on deadlines, not losing his head over silly details that client wants changed, bringing out the beautiful and visually pleasing, balanced side of communication.

Or, if he is a copywriter, coming up with copy that sells or tells, as the case may be; writing scripts for amazing TVCs that you read and already see the visuals, feel the shivers.

Now, this guy finally gets promoted to a position of Creative Director and this is when all of you who watched too much of Ad Men should realise that the CD job is a difficult one and it’s not just work and booze after hours. We had enough of those misleading examples in our industry and the outcome is visible, our creative is mostly average implementation of what has been done elsewhere and before.

This is what Creative Director does in real life. He keeps his eyes open. That is the first and most important thing. His eyes are on everything that surrounds him because any small thing is a source of inspiration. He comes to his creative department every morning and gathers his team around shared responsibilities for the day. He tells the commercial guys to go see that potential client whose billboard on such and such street is looking like a badly combined omelette. He tells them about the pathetic radio ad that they have to hear and then find the way to pitch for that business so the agency can expand and deliver to more clients, increasing its client base and bottom line.

He also looks at his team on a daily basis and tests them with various assignments, works with them hand in hand to impart knowledge but also to understand their abilities and speed of delivery because – when deadline looms, he has to know who can be counted on to deliver artworks in the shortest period of time.

He dreams a lot, he imagines things, people, situations. He constantly runs consumer conversations inside his head because this is his passion, love, energy – to put together the right words that create the right human reaction every time. He is a psychologist – he studied art in some form or shape and psychology was on the curriculum in some form or shape. Or he is a natural connector with intense instinctive ability to read human nature, reactions and behaviours.

He is a special animal. He is often extremely responsible and will be the last to leave the agency because there is always a dream to be written down, a script to be finished, a plan to be reviewed and detailed. Plan. Yes, he will plan for his department in such a rigorous and passionate way that his plans will include drinks after work but that work will be delivered to the total happiness and bliss of Traffic and Client Service who can proceed to impress clients with timely delivery of great work.

He will be so passionate about the success of his department that he will initiate internal art awards, push for training for his team, hold weekly ad review sessions, bring different people from all walks of life to share their experiences with the agency, take his team out for road trips, to cinema, theatre, he will lead everyone into expeditions exploring the vast world around them.

He will also passionately report about his department’s success and shortcomings. He will drive for solutions, quick action, positive energy, results, reasons for praise. And he will be quick to weed out assholes who poison his team with laziness and gloom, where he will take no prisoners.

Creative Director will take long walks in crowded areas and will talk to ordinary people about their opinions and perceptions. He will not require research to tell him his insights are right – he will consistently and continuously perform research on his own – in a cafe, in a duke, at the market, at the bus stop, talking to bodas, street sweepers, mandazi mamas, school teachers, prostitutes – everyone and anyone is a conversation source with an aim to understand the consumer, his concerns, habits, desires, aspirations, dreams. He will explore people like a police investigator, looking for body language, reactions, gimmicks, expressions – everything he can use to put together pieces of communication that will make our advertising world more beautiful and emotionally connected.

Finally, Creative Director who fits the above description will indeed be on the Agency’s Board of Directors because his passion for the Agency and growing its business is evident and irreplaceable. He is a talent that also commercially drives direction of the whole Agency, together with other Board members.

And there exactly lies our challenge.

 

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